The growth of e-commerce in Mexico has transformed the way companies manage their logistics operations. Commercial events such as Hot Sale have become one of the main drivers of digital consumption in the country, increasing order volumes, inventories, and same-day deliveries.
According to the Mexican Online Sales Association (AMVO), in 2026 logistics competitiveness will be measured not only by speed, but by the ability to absorb or offset shipping costs to prevent cart abandonment — reinforcing the need for spaces specialized in last-mile delivery, given that residential addresses account for 78% of delivery destinations.
Last-Mile Logistics Gains Relevance
The need to reduce delivery times and enhance the consumer experience has increased interest in urban hubs and distribution centers (CEDIS) located near the country’s main metropolitan areas.
Unlike CEDIS, last-mile operations do not require large industrial warehouses, but rather strategically located spaces very close to — or within — densely populated areas, where products are shipped in under 24 hours.
Beyond location, factors such as technological infrastructure, security, and connectivity have become essential elements in attracting these logistics operations.
ProximityParks and O’Donnell: Last-Mile Developers
ProximityParks and O’Donnell are two of the most active developers in the last-mile logistics segment. Both companies have focused their strategy on building and adapting industrial spaces primarily in the Mexico City and Guadalajara markets, where proximity to the consumer has become indispensable for e-commerce operations.
Companies such as Mercado Libre and Amazon are their main tenants in corridors such as Centro, Vallejo, and Naucalpan in Mexico City, as well as the Zona Industrial corridor in Guadalajara.
One notable project is ProximityParks Guadalajara Centro, located within the metropolitan area and developed to strengthen urban logistics operations. The complex has a Gross Leasable Area (GLA) of 10,044 m².
Grupo O’Donnell, for its part, is involved in the transformation of former factories into urban logistics hubs, particularly in Vallejo, where Mercado Libre established one of its distribution facilities with a GLA of 42,000 m².
The choice of this corridor stems from the intention of reaching millions of consumers within the city. Unlike peripheral markets such as Cuautitlán or Tultitlán, Vallejo offers immediate proximity to the end user, enabling deliveries in under 24 hours.
In this context, Hot Sale represents not only a peak sales season for e-commerce, but also a gauge for measuring the country’s industrial and logistics capacity. The evolution of digital consumption continues to redefine the role of distribution centers within the national supply chain.
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