By Emilio Ibarra, Real Estate Analyst for the Northeast Region at Datoz
In the Northeast region of the country, the leading industrial markets are Monterrey, Saltillo, and Reynosa, driven by their scale, inventory size, and operational stability. However, during 2025, a significant shift in regional dynamics was observed, marked by accelerated growth in secondary markets such as Matamoros, La Laguna, and Nuevo Laredo.
Matamoros: The Highest Relative Growth
Located east of Reynosa and bordering Brownsville, Texas, Matamoros established itself as the area or hub with the highest annual growth in demand for industrial space in northeastern Mexico during 2025.
This industrial real estate market recorded an absorption of 71,835 m², representing a 1,480% increase compared to 2024 and its best annual performance since 2021.
Demand was driven primarily by companies such as Inteva, Howard Industries, and Franklin Products, with Howard Industries standing out for its 56,200 m² absorption. At the same time, asking prices maintained an upward trend, accumulating growth of 26.7% between 2021 and 2025.
Matamoros’ appeal for relocation processes is supported by its industrial infrastructure, availability of skilled labor, a competitive supply chain, and its strategic proximity to the U.S. border.
La Laguna: A Consolidation Phase
The market comprising the La Laguna region delivered one of the year’s strongest performances, cementing its position as an industrial node of national significance.
Following an absorption of 10,720 m² in 2024, the market surpassed 80,000 m² in 2025, reflecting 657% growth and its best year since 2021.
The arrival of companies such as Clarios, Voss, and Bühler reinforced the region’s positioning, supported by its road connectivity and logistics links with Durango, Nuevo León, and Zacatecas.
Nuevo Laredo: A Historic High
Nuevo Laredo closed 2025 with its highest absorption level since 2014 — the year Datoz began tracking the market — reaching 104,119 m² leased. Performance was driven by the expansion of leading companies such as Gruma, PSC Industries, and Medline, with the latter representing the largest investment.
This industrial real estate market stands out for its strategic position as the primary land crossing for international trade between Mexico and the United States. Its logistics infrastructure and direct connection to the main transportation corridors toward the center and north of the country make it a highly efficient market for manufacturing, distribution, and logistics companies.
While consolidated markets such as Monterrey and Saltillo recorded absorption declines of 38% and 26%, respectively, the “secondary” markets reached historic highs, emerging as strategic focal points to watch in 2026.
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